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App QR Code

App QR Code

Promote your App in your App Stores with a single App QR Code. If a user scans the QR Code, he will be redirected to the right App-Store where he can install your App directly on his Smartphone.

Use a single App QR Code for Google Play, Windows Phone Store, Amazon Store or the iOS App Store, instead of creating a QR Code for each store.

All App Stores in one QR Code

An App QR Code has a Multi-URL encoded. A Multi-URL contains multiple URLs. Depending on the device the user is being redirected to one of the URLs. When using a Multi-URL in a QR Code you can set a redirect for iPhone, Android or Windows Phones or Amazon Market Place. If the QR Code is scanned by another device, you can also setup a fallback URL, to which the user is being redirected.

Links to App store, Google Play, Windows market place, amazon store and fallback url
Links to App Store, Google Play Store, Windows marketplace, Amazon Store and a fallback URL

Geo-Targeted App QR Codes

With a country-dependent redirect, you can decide in which country to which app or app store to forward.

qr code with european and chinese country flag
Country dependend redirect to App Stores

Special case China – No Play Store

If you deploy an App the App-Store might restricts the App to specific countries or the App-Store is blocked in one country. For example, there is no Google Play Store in China yet. To overcome this problem, you can create geo-targeted QR Codes and set an optional App-Store link for each country.

So if a user scans your QR Code with an Android device in China, he will be redirect to a different App-Store than to the Google Play Store. A user’s country of origin is determined using his IP address.

Multi-language QR Code for apps

You can also define language-dependent redirects depending on the language set in the user's browser settings. For example, if a visitor has their default browser language set to English, you can redirect them to the English-language app once they scan the QR Code.

Multi-language QR code with fallback-link and link to english und german App
Multi-language QR code with fallback-link and link to english und german App

Conversion Rate of App Installs versus QR Codes Scans

When you create Google Ads you can set campaign parameters that tell you from which source visitors are coming on your website and see how many of them purchased an item or subscribed to your newsletter.

When using App QR Codes wouldn’t it be interesting to get the conversion rate of QR Code scans versus the number of App installations?

In other words how many people that scanned a App QR Code where really installing the App?

qr code app store icons smartphone with whatsapp logo
The conversation rate is the ratio of the number of App installations divided by the number of scans routing to the specific app store

If you add a referer in the links to the app stores you can get this conversion rate like shown below.

Conversion Rate im Google Play Store

When you set the URL to link to your App in the Google Play Store add the parameters utm_source, utm_medium, utm_term, utm_content and utm_campaign

https://play.google.com/store/apps/details?id=com.example.application
&referrer=utm_source%3Dgoogle
&utm_medium=qrcode
&utm_term=running%252Bshoes
&utm_content=logolink
&utm_campaign=spring_sale

In the next step you have to add the Google Analytics receiver to your app, that processes the incoming campaign parameters and tracks them in your Google Analytics Account.

All details can be found here under Google Developer Guides.

Traffic Source Attribution for App Store

When linking to your App in the App Store, your campaign must include your provider token and a campaign token e.g.

https://apps.apple.com/app/apple-store/id123456789?pt=123456&ct=test1234&mt=8

Campaigns only display in App Analytics after more than a day has passed since campaign launch and at least five App Units are attributed to the campaign.

Learn more about tracking app campaigns with Apple under the developer guides.

Some other tips to promote your App​

  1. Create a Designer QR Code matching your look and feel of your App. It can be more appealing that using a black and white QR
  2. Add some text/label near the QR Code explaining the benefits of your App. Why should a user install your App. Ex. “Scan this QR to get free discounts”, “Order your next meal here”, “Book an appointment with the closest hair stylist”, etc.
  3. The URL of your QR Codes, can also be used in other contexts. You can place them on Social Media publications to promote your App and upload the image of the QR Code in your . The stats will work just like you were sharing a QR Code.
  4. Use the QR Code or the plain URL in your email campaigns. It will make the job easier for users that are not familiar with installing an app from desktop devices.
Last update 3 months ago
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