User and device analytics
Track Unique Visitors
For each QR Code we track the following information:
- Number of Unique Visitors
- Number of Total Scans
- Average Scan Rate per day
- First and last scan date
We track the devices who scan your codes by
- Brand e.g. Apple
- Model e.g. iPhone
- Browser e.g. Safari
- Operating System e.g. iOS
It is not possible to track the person's phone number or any other details like name or contacts from the address book. To do so you will need to create a Lead Landing Page instead.
Browser's Locale and Language
When a QR Code is scanned, the mobile Browser sends his preferred language and locale. With this information you can track for example tourists from foreign countries.
When a tourist scans a QR Code in your hotel, the country retrieved from the IP address would be your home country. However, by looking up the browser's locale, you can see the country of origin and the preferred language of your guest.
Local Time Tracking
The time of the scan is also logged when you track QR code usage using our QR Code generator. For each scan we track the date and the local time depending on the location of where the QR Code is scanned. So if you are using the same QR Code in countries with a different time zone, you will always see the local scanning time.
The correct time zone is computed from the mobile device's IP address.
GPS Tracking Data
For each scan we track the location which includes Country, City and if the user approves his location his GPS Coordinates.
Scan location info is available in all reports via dashboard, CSV dowload and API.
When you enable Geocoding, you can lookup the GPS coordinates and retrieve the scan address:
- Postal Code
- Street & Number
QR Code Map
As soon the QR codes that you have attached to the stored address are scanned, they will instantly pop up on the map with their numbers of scans. This allows you to determine your most frequented locations and optimize your marketing activity accordingly.
Social Media Tracking
Social buttons sharing
When you are creating landing pages for your QR Codes and they are getting shared on social media platforms like Facebook, Twitter or WhatsApp, you will see in your statistics how many visits you get from different channels.
- Clicks on sharing button
This helps you to learn where your target audience is most active to accordingly plan your ad campaigns for each channel.
WeChat Campaign Tracking
QR codes that are scanned with the WeChat App appear in the statistics next to the Smartphone with a WeChat icon. Thus, you not only know from which device, but also from which App the QR code was called.