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QR Code Analytics & Tracking

Creating trackable QR Codes allow you the follow where, when and from which device your codes have been scanned. You will see the number of unique visitors and total requests for each of your created QR Codes.

Create a free account to get personalised statistics about your created QR Codes

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GDPR Ready

The tracking of QR code scans with our service is GDPR compliant, because when tracking no personal data is processed or stored.

Learn more...

Track Unique Visitors

we track for each QR Code:

  • Number of Unique Visitors
  • Number of Total Scans
  • Average Scan Rate per day
  • First and last scan date
QR Code Tracking

Device Tracking

we track the devices who scan your codes by:

  • Brand (e.g. Apple)
  • Model (e.g. iPhone)
  • Browser (e.g. Safari)
  • Operating System (e.g. iOS8)
device tracking

It is not possible to track the person's phone number or any other details like name or contacts from the address book. Todo so you will need to create a Lead Landing Page instead.

Location Tracking

For each scan we track the location which includes:

  • Country*
  • City (if available)
  • optional GPS Coordinates (user must permit to send his position)

QR Code GPS * We include GeoLite2 data created by MaxMind, available from https://www.maxmind.com.

Local Time Tracking

For each scan we track the date and the local time depending on the location of where the QR Code is scanned. So if you are using the same QR Code in countries with a different time zone, you will always see the local scanning time.

Local timezone tracking The correct time zone is computed from the mobile device's IP address.

Social Media Tracking

When you are creating landing pages for your QR Codes and they are getting shared on social media platforms like Facebook, Twitter or WhatsApp, you will see in your statistics how many visits you get from different channels.

This helps you to learn where your target audience is most active to accordingly plan your ad campaigns for each channel.

Social Media tracking

Geo Tagged QR Codes

If you assign an address to a QR Code you have generated a geo tagged QR Code. As a registered user, you can use the QR Code API to add additional Geo information such as longitude and latitude of the QR code.

Identify your Hotspots

As soon the QR codes that you have attached to the stored address are scanned, they will instantly pop up on the map with their numbers of scans. This allows you to determine which locations are frequented often and optimize your marketing activity accordingly.

geo QR Code
Create a Geo-tagged QR Code
qr code map
Geo-tagged QR Codes Map

Google Analytics Integration

Not only does our platform have detailed tracking data for your QR code campaigns, it also allows you to connect with Google Analytics. You also receive demographic data (age and gender) in your Google Analytics account and interests to the users who scan your QR codes. This feature is only available in paid subscribtions.

QR Code Tracking with Google Analytics Integration

WeChat Campaign Tracking

QR codes that are scanned with the WeChat App appear in the statistics next to the Smartphone with a WeChat icon. Thus, you not only know from which device, but also from which App the QR code was called.

Wechat QR Code Campaign Tracking

FAQs

What is the difference between Unique Visitors and Requests?

Unique Visitors

Unique Visitors is the number of clearly identifiable devices that scanned the QR Code. The number is computed by summing up all unique IP addresses from the devices. The IP addresses are stored anonymously and a scan can never be directly linked with a person. Thus scans are anonymous and GDPR compliant.

Requests (Scans)

The number of requests indicates how often the QR Code has been scanned. A QR Code may be scanned 1 or more times by the same person. Therefore, the number of requests is always greater than or equal to the number of unique visitors.

Note: If you scan a QR Code from different devices and they are all connected to the same Wifi-network, the number of unique visitors is 1 and will not increase.

Can I get the phone number, name or address of the person who scanned the QR Code?

For security reasons it is not possible to track the person's phone number or any other details like name or contacts from the address book just by scanning the QR Code.

However, you can build a form on your landing page to retrieve personal data of the person who scans the QR Code. See How to generate Leads?

If I look at the statistics I see scans and requests from countries where I did not publish the QR Code. How come?

We identify a QR Code scan by the device's IP address and the user agent sent by the device. There are two scenarios why a QR Code incorrectly shows up from a different country:

  • The device is behind a proxy (e.g. Blackberry devices are routing all their Internet traffic through the U.S.)
  • A bot from abroad is faking its user agent. Normally we filter out bot requests. However if a Bot is sending a regular user agent string (like an Apple iPhone does) we cannot distinguish between a real iPhone and the Bot.

How can I view how many visitors have scanned my QR Code?

Using the QR Code Manager lets you manage all your QR Codes at once and you can view scanning statistics including unique visitors, visiting countries, browsers and more.

How can I get the GPS position of where a QR Code has been scanned?

You can enable GPS tracking of QR Codes by clicking on the GPS icon in the options menu next to a QR Code.

Enable GPS tracking in option menu of QR Code

Create your trackable QR Codes now

Create a free account to get personalised statistics about when, where and who scanned your QR Codes now:

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