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How do I send unique QR Code vouchers to a Mailchimp mailing list?

How do I send unique QR Code vouchers to a Mailchimp mailing list?

If you want to send vouchers to your mailing list with a unique and one-time redeemable QR Code, you need to create a new coupon and choose the One-time Redeemable type. The following tutorial shows you a step-by-step guide using Mailchimp as email service.

How to send unique vouchers to a mailing list

1. Login to your account

Log into your account or create a new account. You can create QR Code coupons in any of our plans.

Login

Login
Login Form

2. Create a coupon

When you are creating vouchers that are only allowed to be redeemed once go to the Landing Page section and click on Create Landing Page. Click on Create a new coupon and choose the One-time Redeemable.

3 types of coupons
Choose One-time Redeemable to create a coupon

3. Edit your coupon

Set your title, upload a coupon image and fill out a description.

Coupon editor
Edit your coupon

4. Create a set of unique vouchers

In the next step, you need to create a set of unique QR Codes. This is done by clicking on Create Vouchers in the redeem section like shown below.

create a coupon with unique vouchers
Create Vouchers

5. Set the number of vouchers

After that, set the number of unique QR Codes you want to send to your customers. The number should be equal to the number of contacts in your mailing list. Click on Create Vouchers to create the unique vouchers.

unique QR Code vouchers dialog
Create unique QR Code vouchers for your coupon

6. Download vouchers as CSV file

Download the CSV file from the bulk section.

download options - csv download
Download vouchers in CSV format

You can also download the following demo file for further processing.

csv icon
Download demo CSV file

7. Export Contacts from Mailchimp

Now go to your MailChimp account and export the list you want to attach the unique QR Codes to by selecting your Audience and clicking on Export Audience. The list will be exported as CSV file and you will get an email when the file is ready to download. 

export audience in mailchimp
Export audience from Mailchimp as CSV file

8. Merge Lists

Open the MailChimp list in Excel and append the column redeemqrcode from the above unique voucher CSV file. The result will look something like this.

merging csv file with new column redeemqrcode
Merging CSV file with new column redeemqrcode

9. Update audience list in Mailchimp

Now go back to your MailChimp account and import the merged list with Copy/Paste from the file above. In the Audience section click on Add contacts drop-down of your mailing list and then on Import contacts.

update audience of an existing mailing list
Update audience of an existing mailing list

Choose Copy and paste and Continue

add contacts - copy and paste
Choose Copy and paste to update the contacts

Insert the data from the merged CSV file and click on Continue to organize

paste contacts
Paste the merged contact list

Before you finish the import wizard, click on Update any existing contacts, to make sure your existing contacts are synced back and click on Continue to Tag. Skip the next wizard and click on Continue to match on the next screen.

Update any existing contacts
Check Update any existing contacts

10. Match column labels to contact information

Now you can match the column labels that will display the QR Code. In the columns move to the right until you see the new column redeemqrcode.

Match column labels
Match column redeemqrcode

Click on the column header redeemqrcode. A popup will show up to select a field for the new column. Click on Create a new field.

Edit column label of mailchimp list
Create a new field for the redeemqrcode column

Now use redeemqrcode as field label name and select Image as data type and click on Confirm.

Create new field redeemqrcode
Create a new field with the label redeemqrcode and image as data type

The orange background of the redeemqrcode column is gone and you can finalize the import by clicking on Finalize Import and then click on Complete Import on the next screen.

Finalize list update with new column
Finalize list update with new column redeemqrcode

11. Merge Tags

If your update was successfull you will see a success screen and you can click on View Contacts.

Success of update
Success of update

You will now see the list of contacts with the new column redeemqrcode and the unique QR Codes displayed as images that you can include in a campaign in a later step.

Contact list with new column redeemqrcode
Contact list with new column redeemqrcode

In your audience settings click on Audience fields and *|MERGE|* tags

Audience fields and *|MERGE|* tags
Audience fields and *|MERGE|* tags

Search for the new field redeemqrcode and set custom tag REDEEMQR for it and click on Save Changes.

set custom tag REDEEMQR
Set custom tag REDEEMQR

12. Create Campaign

When you create a campaign all you must do is add the merge tag *|REDEEMQR|* in your template. For this create a Text block by dragging the text element from the right on the body section of your template.

Create a text block in your campaign template
Create a text block in your campaign template

Now add the tag by typing *|REDEEMQR|* in the editor on the right.

add merge tag *|REDEEMQR|*
Add the merge tag *|REDEEMQR|*

Once you enter the live merge tag preview mode, you will see the unique QR Code for each user. Click on Preview on the top menu and then on Enter preview mode. In the preview mode click on the switch Enable live tag merge info to see the real data of your mailing list with the unique QR Code vouchers.

preview mode with live merged tag info
Preview mode with live merged tag info

You are ready now to send your fully personalised campaign with unique redeemable QR Codes for each user.

Last update 1 month ago
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