Whether you are a music band, a teacher, a stand-up comedian or even a poet, this type of QR Code is thought just for you. If you have something to say, sing, shout or explain you will enjoy MP3 QR Codes. The world is now your audience!Continue reading
According to Wikipedia Retargeting or Remarketing is a technique to display ads to people who have previously visited your website. You include a pixel within your webpage which sets a cookie in the user’s browser. That cookie allows you to target the website visitor with advertising elsewhere on the internet using retargeting.
The displaying of ads is managed by big advertisement platforms (e.g. Google, Facebook, AdRoll, etc.) that have a large network of websites where they can display those ads.
In this post you will learn how retargeting works in combination with QR Codes and the immense advantages of linking QR Codes from the offline world with your online offers. Using QR Codes with retargeting wisely will motivate prospects to buy your products or bind customers even stronger to your brand.
If we look back to 2012 many marketing “experts” killed QR Codes the same way in the 80’s Video Killed the Radio Star.
With Google Trends you can view the evolution of searches for a given keyword. You can segment your searches by country or region. When looking up the keyword “QR Code” we are getting the following result:
What is happening? Why are QR Codes hip again? Looking at the interest and usage of QR Codes, we discover that QR Codes are used more than ever!Continue reading
Using QR Codes in conjunction with PDF files is a powerful solution, especially if you’re dealing with large files or you have the need to update them regularly. This article will not only show you why PDF QR Codes will save you time and paper, but also how to create a better user experience for your brand.Continue reading
The latest update of Apple to iOS13 brought many new cool features and an improved QR Code Reader
However, the way of adding a contact to the address book became more inconvenient. When you tap the “Add to contact”-Button on a mobile business card until iOS12 it was possible to save the contact to the address book with one tab. Now when Safari detects a vCard it displays the contact, but there is no easy way to get it in your address book. In the following we will show you the 4 steps how to add a business card to your address book.Continue reading
We get this question very often: What is the best QR Code Scanner out there? As a matter of fact, most of the apps will do the job by decoding the content of a QR Code and follow the link. However, there are some key features we suggest reviewing before downloading an app.Continue reading
The most common QR Code type is a QR Code with an encoded URL. When scanning such a QR code the user is either being linked to your website directly (static QR Code) or he is redirected through a tracking URL to your website (dynamic QR Code). The following example explains the two approaches in more detail:
Static QR Code
The content of a static QR code can NOT be changed and NOT be tracked after creation and you can NOT change a static QR Code into a dynamic QR Code
With a static QR Code the user sees immediately where he is being redirected when scanning the QR Code, because the target URL is directly encoded into the QR Code. But what if for some reason the target URL is broken, removed or you just want to redirect the user to a different URL? If you have printed the QR Code already on thousands of magazines, you have a problem.
Dynamic QR Code
With a dynamic QR Code you are not only able to change the target URL of the QR Code after publishing but also track from where, when and from who the code has been scanned. This is accomplished by routing the user through a tracking server first and then redirect the user to the original URL. The first URL is called the tracking or Vanity URL. In most cases a tiny URL is used, so the QR Code can be printed in a smaller size, because less characters have to be encoded into the QR Code.
Always be careful when using a QR Code tracking service. Some providers route the user through a landing page first, where an ad is displayed before continuing to the target URL. Another risk is if the tracking server goes offline, the dynamic QR Code will not work anymore.
This is why we recommend you to use our fast and secure infrastructure. We do not display any ads and you can create both – static and dynamic QR Codes – for free. Get to know more about our free QR Code Manager or start creating static QR Codes right away: