COVID19 has had a great impact on hospitality, travelling and leisure activities worldwide. The need of physical distancing and the limitations that come with preventing the expansion of the disease have forced to rethink many strategies from ground to bottom. From sales to more operational aspects. Regulations vary across countries, but it seems it is going to be a common ground for a while.
The industry has established and reinforced their protocols and it has found in technology an ally to provide a safer environment for their staff, their customers and to keep their business running.
QR Codes are one of these resources. They are becoming ubiquitous and you can find them from the table of a restaurant to the app that gives access to your room.
If you own a restaurant, it is very likely that you are implementing measures to stay up to date with new regulations and doing your best to eliminate the risk of COVID-19 infections while customers are enjoying a great meal in your facilities.
As a bar, restaurant, pub, or hotel owner you may now be concerned about using shared paper documents like menus, wine lists, offers, or other items such as salt, pepper, or even a ketchup bottle.
When it comes to save paper and reduce contact with physical items QR Codes are the perfect ally to bring digitalized content to your customers.
This post will show you how your business will benefit from using QR Codes not only to make your guests feel safer in covid times but also to bring in new customers.
If you run a business or a restaurant these days, not only the physical location but also your online reputation are of immense importance. In many cases, customers first get a picture of business on the Internet before visiting you or consuming something. Online reviews play a major role in this. The more the better, even a poor rating can help you show users how you react to disappointed customers and how you manage to find a satisfactory solution for everyone. QR codes can simplify the process of writing a review or rate your business. With just one scan, you can redirect your customers to a Google Review Page to provide feedback.
The feedback from your customers is priceless – it will help you to bring new prospects on board and it will improve your rankings (especially local SEO and mobile search).
If you want to optimize your Google Business page and get the most out of your reviews strategy we suggest you go through this amazing post from Podium “Google Reviews Explained“.
In this post you will learn how to create QR Codes that will customers help to give feedback easily. A QR Code can be placed almost anywhere in the offline world and they make the process of locating the business pages and write the review much smoother.
According to Wikipedia Retargeting or Remarketing is a technique to display ads to people who have previously visited your website. You include a pixel within your webpage which sets a cookie in the user’s browser.That cookie allows you to target the website visitor with advertising elsewhere on the internet using retargeting.
The displaying of ads is managed by big advertisement platforms (e.g. Google, Facebook, AdRoll, etc.) that have a large network of websites where they can display those ads.
In this post you will learn how retargeting works in combination with QR Codes and the immense advantages of linking QR Codes from the offline world with your online offers. Using QR Codes with retargeting wisely will motivate prospects to buy your products or bind customers even stronger to your brand.
If we look back to 2012 many marketing “experts” killed QR Codes the same way in the 80’s Video Killed the Radio Star.
Posts from Forbes, gizmodo, marketingland and so many others reflect what marketers thought back in 2012: QR Codes are dead. We did some research and found out that trends indicate the opposite case.
With Google Trends you can view the evolution of searches for a given keyword. You can segment your searches by country or region. When looking up the keyword “QR Code” we are getting the following result:
What is happening? Why are QR Codes hip again? Looking at the interest and usage of QR Codes, we discover that QR Codes are used more than ever!